As we continue to look forward to next year, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 20 fragrance brand founders and executives the following questions: What...

Kate Macdonald & Anna Weatherlake, Co-Founders, Váhy   What was the motivation behind this beautiful natural house of fragrance?  ANNA: Our natural perfume brand is motivated by our ethos, ‘balance’. Váhy means ‘balance’ in Czech....

In the era of quiet luxury, having a scent that is unique to you and not mass market is the ultimate indulgence. You can achieve this by layering your favourite scents to create your own...

There is a moment for perfume fans when you smell something and it clicks in your brain that it is sensational.  Tarkine Natural Perfume by Vahy gave me one of those moments. 

VÁHY Natural Perfum – Midnight Ruze Rose, pepper and vetiver come together in an elegantly complex unisex fragrance from this award winning niche Australian perfumer that only uses 100% natural, cruelty-free, and vegan ingredients. We put...

Jessica Richards is the Founder and Chief Creative Officer of iconic Brooklyn beauty store, SHEN. Internationally renowned for her role in thought leadership in the indie beauty space and identifying the next big brands, we...

This fragrance harmoniously blends note of mandarin, bergamot, sandalwood, geranium and vanilla, creating a symphony of tropical and fruity aromas. 

In recent years, the manufacture and makeup of fragrances have become a larger discussion as consumers are becoming more mindful of where their products are coming from. With the accompanying scrutiny, it is perhaps no...

Spritz, spritz. Fragrance may not be the first thing that comes to mind when you think of your daily beauty routine, but it can be the secret ingredient that ties everything together.  Whether you’re spraying...

Do you enjoy wearing perfume (or cologne)? Do you have a signature scent, or do you prefer to change up your scents to match your mood and the occasion? I enjoy wearing perfume. I even...