Your guide to the best local perfumes. I don’t think I’m alone in feeling smug when someone tells me that I smell good. This smugness is particularly heightened if I’m asked by a stranger what...

With so many companies putting marketing spin on words like ‘natural’, ‘clean’ and ‘non-toxic’ it can be hard to work out what natural perfume truly is. Natural perfume is fragrance that has created using ingredients...

What is ingredient transparency?  To us, ingredient transparency is disclosing the chemicals used in your perfume. Rather than using vague or broad terms like ‘parfum’ instead actually listing the individual ingredients in this category. Look...

Tips on wearing natural perfume A common complaint for natural perfumes is that some of them don’t last as long as synthetic perfumes. We want to dive into this so you can work out which...